2014 Taiwan Festival Sponsorship kit
by Adair Jeng | Jul 25, 2014 | 近期活動
2014 Official Sponsorship PDF Download
2012 Review
The inaugural Queensland Taiwan Festival was held on Sat & Sun 22-23 Sept 2012
The festival was an amazing success with:
- More than 50,000 visitors to Mt Gravatt Showgrounds
- 1651 participants to break the Guinness World Record for the largest drum lesson
- Over 70 exhibitors including over 40 specialty food stalls
- Traditional, Cultural and Magical performances from Taiwan
- Over 200 volunteers
- Queues up to 50 metres of people buying famous Taiwan snack food
- Raised money for charity and community organisations including the donation of two first-aid vehicles to St Johns Ambulance.
2013 Review
The second Queensland Taiwan Festival was held on Fri & Sat 6-7 Sept 2013
The festival was even more successful than its first year:
- More than 70,000 visitors to Calamvale Community Sporting Fields
- Over 1000 students from Calamvale Community College participated in the learning of Taiwanese Indigenous Dance and Culture
- Over 90 exhibitors including over 50 specialty food stalls
- Three performance groups sent from Taiwan Government for this event
- Over 200 volunteers
- Free stalls allocated to charity and community organisations for fundraising.
The Taiwan Festival generate publicity for sponsors, exhibitors & stall holders via:
- Local TV and Radio
- Taiwan TV News broadcast to Chinese communities world wide
- Main stream and ethnical Newspapers and Magazines
- Website and social media
- Over 30,000 shared invites on Facebook
- Over 100,000 flyers & letterbox drops
- Roadside banners, posters, T-Shirts & Caps
- Festival publicity
The Queensland Taiwan Festival is now one of the largest Multicultural Festival in Australia, receiving funding from Queensland State Government as an important part of the Queensland Multicultural Week; it is also supported by the Brisbane City Council and local Ward Office with funding and fireworks. It is considered to be the largest Taiwan Festival around the World.
2014 Taiwan Festival Week
This year we are partnering with YFG Shopping Centres, Taiwan Festival is set to grow bigger and better in 2014 by extending the program over to a week instead of two days and expanding across four shopping centres instead of a single venue.
Proudly supported by the Oversea Community Affairs Council Republic of China (Taiwan) as one of the largest overseas Taiwan Festival in the world, by the Queensland State Government as significant event of the Queensland Multicultural Week and by the Brisbane City Council as major multicultural festival, Taiwan Festival Week will set new record this year and continue to promote culture exchange between Taiwan and Australia, introducing Taiwanese traditional and popular culture to the Multicultural communities in Brisbane. This would increase community awareness and appreciation of cultural diversity and its benefits during the Queensland Multicultural Week as well as celebrating the traditional Mid-Autumn Festival (Moon Festival) this year.
Event Details:
Dates: Monday 1st of September to Saturday 6th of September
Venue: Calamvale Central Shopping Centre, Sunnybank Hills Shopping Town, Sunnybank Plaza Shopping Centre, Sunny Park Shopping Centre, Calamvale Hotel, Calamvale Community College
Multiple Festivities:
As trialed in the 2012 and 2013 Taiwan Festival, subsidiary events such as the Taiwan Film Festival and Taiwan Beef Noodle Festival proved to be very successful promotion of the main Festivity. The 2014 Taiwan Festival Week will combine multiple festivities and create greater influences to the general public.
We are working with the YFG Shopping Centres to recreate the Taiwan Shopping Experience with Taiwan Shopping Festival right here at the Southside of Brisbane. Special sales promotions will happen across retailers during the first week of September and we aim to boost the shopping centres traffic over the Taiwan Festival Week to achieve a win-win outcome with our sponsors.
The 2012 Taiwan Film Festival was a sold out within a day of tickets sales. We plan to have two Taiwanese movies showing at the Sunnybank Plaza Cinema during Taiwan Festival Week at 6:30pm on the 3th and 5th of September 2014.
In 2014, we will have the Taiwan Pork Rice Festival instead of the Taiwanese Beef Noodle for a change of taste. Over the whole of August, we will be voting for the most popular Taiwanese Pork Rice in Brisbane and with the final cook-off happening during Taiwan Festival Week inviting 80 VIP guest to participate in the tasting and judging of the best Taiwanese Pork Rice in Brisbane.
As the Taiwan Festival week will lead to the traditional Chinese Moon Festival in the Luna Calendar, we will celebrate Taiwan Moon Festival during the week by involving all the schools in the immediate surrounding area with Moon Festival colouring and drawing competitions, sales of moon cakes at shopping centres. Various cultural workshops and performances will also happen during Taiwan Festival Week.
The Main Festival – Taiwan Festival will continue the theme of Taiwanese Night Market on Saturday night the 6th of September, this time weather proofed at the undercover car park of Calamvale Central Shopping Centre. Taiwanese snack foods will be for sale from 6pm till late, with main stage showing performances from Taiwan and local Taiwanese communities and talents. A talent quest will start in July so that winners will take the stage for Taiwan Festival this year.
Sponsorship Opportunities
As the largest event in the Taiwanese community in Queensland and one of the most significant multicultural festivals that has been incorporated into the annual Queensland Multicultural Week, we under-promised and over-delivered during the last year two with over 50,000 visitors and achieved great results for most of our stall holders and corporate exhibitors.
Register your interest immediately to take advantage of early feature in all the promotional materials and publicity programs. Costs are inclusive of GST. Bronze sponsors and above includes 1 yr ATCCQ Corporate Membership (valued at $550) and Standard & Deluxe Stall holders receive 1 yr ATCCQ individual membership (valued at $120).
|
Level
|
Contribution
|
Notes
|
| Diamond |
POA
|
Official Event Partners |
| Platinum |
$15,000
|
5m X 5m with marketing |
| Gold |
$10,000
|
5m X 5m with marketing |
| Silver |
$5,000
|
5m X 5m with marketing |
| Bronze |
$2,500
|
2.5m X 5m with marketing |
Food Stalls from $500 for 2.5m X 5m Space Only
Approved Merchandise Stalls from $120 for 2.5m X 5m Space Only
Corporate Promotion Stalls must be Bronze Sponsors or above
| Prior to Festival |
| Sponsorship Level |
Platinum |
Gold |
Silver |
Bronze |
| Media Publicity inaccordance with theevent |
Y
|
Y
|
–
|
–
|
| Advertorial and your brand distributed to our database of subscribers |
Y
|
Y
|
–
|
–
|
| Promotion through oursocial media |
Y
|
Y
|
–
|
–
|
| Your logo featured on the Taiwan Festival Official Emails |
Y
|
–
|
–
|
–
|
| Brand and logo placement on the Taiwan Festival Website |
Prominent
|
Large
|
Medium
|
Small
|
| Brand and logo placement on the festival ads, posters,program and collateral |
Prominent
|
Large
|
Medium
|
Small
|
| Banner Display at Movie Sessions of Taiwan Film Festival |
Yes
|
Yes
|
–
|
–
|
| Promotion at TaiwanFilm Festival |
Speech/Ad
|
Speech/Ad
|
Ad
|
–
|
| During to Festival |
| Sponsorship Level |
Platinum |
Gold |
Silver |
Bronze |
| Include Stall Space |
5m X 5m |
5m X 5m |
5m X 5m |
2.5m X 5m |
| Promotion on stage |
Screen Ads |
Screen Ads |
Logo on Screen |
Logo on Screen |
| Logo Display on Column Banners |
Y
|
Y
|
–
|
–
|
| iTaiwan App Promotion |
Y
|
Y
|
–
|
–
|
| MC Acknowledgement |
Very Frequent
|
Frequent
|
Once
|
Once
|
| Shopping Centre Promotion |
Week Long
|
Week Long
|
One Day
|
–
|
|
|
|
|
|
| After the Festival |
| Sponsorship Level |
Platinum |
Gold |
Silver |
Bronze |
| Post Event Media Publicity |
Y |
Y |
Y |
|
| Promotion through our social media |
Y |
Y |
Y |
|
|
|
|
|
|
| Other Benefits |
| Sponsorship Level |
Platinum |
Gold |
Silver |
Bronze |
| ATCCQ Corporate Membership Valued $550 |
Y |
Y |
Y |
Y |
| Appreciation Certificate |
Y |
Y |
Y |
Y |
| Free Roopons Account for 6 Months |
Y |
Y |
Y |
Y |
Stall Options
| Stall Holder Type |
Sponsor |
Food |
Merchandise |
Charity |
| Cost from |
See Above |
$500 |
$120 |
FREE |
| ATCCQ Members |
|
$400 |
FREE |
FREE |
| Inc ATCCQ Membership |
Corporate
|
Individual
|
Individual
|
–
|
|
Stall Inclusion
|
| Space |
See Above |
2.5m X 5m |
2.5m X 5m |
2.5m X 5m |
| Free Night Market Sessions |
30/8
13/9
|
30/8
13/9
|
30/8
|
–
|
| Include 1 X 10amp Power |
Y
|
Y
|
N
|
N
|
2014-2015 ATCQ Member Businesses Enjoy Discount Price if paid in full by 1 August 2014, Corporate Members can offset $550 off the sponsorship.
Stall Holders must follow terms and conditions in the stall holder pack.
Food Stall Operators must apply for own temporary food license and participate in Information Session prior to Festival.
Stall Holders are required to operate trial stall on Saturday Night 30/8 from 6pm to 11pm.
